For just $19/month, access proven strategies and classes to grow your business by next quarter (stress-free).
Every Carry Lab membership includes:
Courses & Playbooks— Covering business growth strategies, systems, personal finance, marketing, and more.
Real-World Case Studies— See what works in different industries and business models.
Proven Templates & Tools— Helping you execute faster without starting from scratch.
Live Sessions and Q&As— Get direct, candid insights from experts.
Cancel Anytime— No long-term commitments
What's inside:
Here's why Carry Lab works:
Carry Lab was designed to give entrepreneurs access to the strategies that actually move the needle, including:
Pricing & Positioning— Learn how to charge more, attract better clients or customers, and position your business for long-term stability.
Tax & Money Tips That Actually Matter— Cut through the noise with key questions to ask your accountant, smart systems for tracking, and practical ways to avoid overpaying (or panicking at tax time).
Systems That Remove You from the Day-to-Day Grind— Build a business that runs efficiently—without needing you to micromanage every part of it.
Decision-Making Frameworks That Eliminate Guesswork— Learn how to make confident, strategic moves in your business based on real data and proven models.
And if you're not happy or seeing results, you cancel your membership at anytime.
The 2025
Profit Playbook
Part 1: Team
Part 2: Expenses
Part 3: Sales
Part 4: Taxes
FAQ
What do I get with a Carry Lab membership?
Members gain access to a comprehensive library of courses, tools and resources, flexible on-demand learning, and special invites to live events. Plus, you can look forward to even more new content unlocking throughout the year.
What is the cost of membership?
Membership is $19/m (cancel anytime) or save by going annual!
Who is Carry Lab designed for?
Carry Lab is for entrepreneurs, business owners, and independent professionals who want to grow smarter, streamline operations, and make better business decisions. If you’re tired of trial-and-error and looking for clear, actionable strategies to scale, improve profitability, and build systems that work—Carry Lab is for you.
Can I cancel my membership?
You bet! You can cancel your membership at any time (and if you happen to change your mind within 14 days of your initial purchase of an annual plan, we offer a money-back guarantee).
What topics do the courses cover?
Carry Lab provides expert-led courses, playbooks, and templates focused on:
- Pricing & Profitability – Set the right prices, increase profits, and stop undercharging.
- Marketing & Growth – Attract more clients and customers with proven marketing strategies.
- Sales & Conversions – Learn how to sell confidently and close more deals or customers.
- Operations & Systems – Streamline your business and reduce day-to-day overwhelm.
- Smart Money & Tax Savings – Keep more of what you earn with simple tax and finance strategies.
- Raising Money & Startup Funding – How to pitch to VCs, secure funding, and scale a startup.
- And more (with new content regularly being added)
Are the courses beginner-friendly?
There's something for everyone! Our content caters to all experience levels, from beginners to more advanced topics. Each course will have its level listed to help you decide which would be the best fit for you.
How is Carry Lab different from Carry Basic or Pro?
Carry Lab is an education-focused platform designed to help entrepreneurs improve business strategy, marketing, and operations. It does not include financial advisory services, tax optimization, or investment products.
If you’re looking for retirement plans, investment accounts, or tax-optimized financial services, Carry Basic or Carry Pro would be a better fit.
(Learn more about Carry Basic or Carry Pro here)
What if I have other questions?
No problem! Send an email to lab@carry.com and we'd be happy to help.
Still not 100% sure if Carry Lab is the right fit for you?
Jess Catorc
Co Founder, Carry Lab
January 22, 2025
If you’re still reading, I’m guessing you have a few questions about Carry Lab. Maybe you’re wondering if it’s really worth your time or money.
Let me be honest with you.
Over the past decade, I’ve worked closely with entrepreneurs. Time and again, I’ve seen the same moment unfold...
You sit down at your desk, take a deep breath, and "stare" at your business.
The never-ending to-do list.
The marketing that feels like throwing spaghetti at the wall.
The taxes.
The business that somehow keeps making just enough to stay afloat—but never seems to scale beyond you.
And then, that sinking feeling hits you—the nagging doubt that maybe, just maybe, you’re missing something important.
It’s like there’s a secret playbook for building a thriving, profitable business, but no one ever handed you a copy.
If you’ve ever felt that way, let me tell you two things:
- You are not the only entrepreneur who feels this.
- And more importantly, it’s not your fault.
Why does growing a business feel so hard?
It's because running a business doesn’t come with a playbook.
No one sits you down and says...
"Here’s exactly how to price your offers so you don’t undercharge yourself out of business."
Or...
"Here’s how to build a marketing strategy that actually brings in consistent leads."
Or even...
"Here’s how to grow beyond 'doing everything yourself' and set up systems that scale."
Instead, most business owners wing it.
They pick up bits and pieces from YouTube, Instagram, and endless podcasts, trying to reverse-engineer success from fragmented advice.
And if that’s been your experience, you already know the problem with that approach: it’s slow, frustrating, and unreliable.
But here’s the good news—there is a better way.
There’s a fundamental shift happening in how successful entrepreneurs approach their finances.
The Missing Playbook
The entrepreneurs who are scaling right now—the ones hiring, launching, and expanding—aren’t necessarily working harder.
They’re just following a different framework.
They know what moves the needle in their business—and they do more of it.
They focus on high-impact strategies instead of drowning in busywork.
They have proven systems that remove uncertainty from growth.
That’s exactly what Carry Lab gives you.
Here’s What That Means for You:
Inside Carry Lab, you’ll get the exact strategies and tools that successful business owners use. That means:
- Instead of stressing over your pricing, you’ll know exactly how to position your offers for higher profit margins.
- Instead of chasing leads with scattered marketing, you’ll have a simple, repeatable strategy for attracting the right clients.
- Instead of working harder just to maintain the same revenue, you’ll have the systems in place to scale efficiently.
- Instead of piecing together advice from random sources, you’ll have a structured, guided path forward.
And most importantly— you’ll stop wondering if you’re doing it right.
How to Join Us
For a limited time during our launch, we’re offering access to the full Carry Lab experience with some extra bonuses for just $19/month, cancel anytime.
This includes:
- Expert-led courses on business strategy, pricing, marketing, sales, tax savings, and operations.
- Step-by-step playbooks & templates so you can implement faster.
- Real-world case studies to see what works in action.
- Live workshops & Q&A sessions with experts.
- And more.
My hope is that by next quarter, you're sitting down to review your business and there's no more anxiety.
No more second-guessing because finally, you feel in control and know exactly what to do next.
That’s the kind of clarity Carry Lab was built to provide.
All the best,
Jess Catorc
Co-founder, Carry Lab
Carry Lab is an educational service provided by The Vibes Company, Inc. The educational content, courses, webinars, and materials offered through Carry Lab are for informational purposes only and do not constitute financial, investment, tax, or legal advice. This content is not intended to provide a comprehensive basis for making investment or financial decisions and should not be construed as a recommendation to buy or sell any security or financial product, or to participate in any particular investment strategy.Carry Lab is a service of The Vibes Company, Inc., which operates separately and distinctly from Carry Advisors LLC, an SEC-registered investment adviser; Global Carry LLC, a FINRA-registered broker-dealer (pending approval); and Carry Tax LLC.Investment advisory services are offered exclusively through Carry Advisors LLC, an SEC-registered investment adviser. Being a Carry Lab member does not create an investment advisory relationship. For important disclosures regarding investment advisory services, please refer to Carry Advisors' Form ADV Part 2A and Form CRS.Any references to past performance, educational discussions about investment strategies, or market analysis do not guarantee future results. Investing involves risk, including the potential loss of principal.The educational content provided should not be used as a substitute for professional financial, investment, tax, or legal advice. Users should consult with qualified professionals for advice tailored to their individual circumstances.Access to Carry Lab educational content is included with Carry Basic and Carry Pro memberships offered by The Vibes Company, Inc. However, membership in these programs does not establish an investment advisory relationship with Carry Advisors LLC or a brokerage relationship with Global Carry LLC.